Will Power is CAGP's public-facing behaviour change campaign
Will Power isn’t a marketing agency or online Will service. It’s our sector’s public awareness campaign, leading the growth in legacy giving.
We’re inspiring more Canadians
Explore WillPower.ca
Visited by more than 300,000 each year, this is where the campaign points Canadians for charity and advisor partner profiles and resources to support their legacy giving. One third of site visitors explore the charities they could include in their Will.
Visit the website
Anyone can leave a legacy.
Engage with Will Power during the conference and make your own legacy portrait. Find us near registration.
Partnering with Will Power is an investment in Canada’s charitable sector that also grows your reach. You get a year-round legacy marketing program you don’t have to build, gift planning expertise, and extra hands to nurture your prospects.
The average gift in a Will is $35,000,
enough to cover your partnership many times over.
Find us at the conference
Connect with us here at the conference to talk about Will Power and how your organization can be part of it.
Want to learn more?
Charities and professional advisors across the country are featured on WillPower.ca and in campaign marketing. Come and find out how you can be one of them.